Who’s using Weibo anyways?

This dog has more followers on Weibo than you.

Future Perfect: Social Media with Duncan Hewitt and Hu Yong
Thursday, March 13, 1pm

One in every two Chinese “netizens” used Weibo, China’s most popular microblogging platform. That’s means over 200 million Chinese citizens are doing everything from posting food pictures to sharing news and debating issues on Weibo. Weibo has broken scandals, including numerous instances of official misconduct and given anyone with an account and a basic understanding of Chinese to get a glimpse into the zeitgeist of Chinese society.

A new study, conducted by researchers at Hong Kong University, studied a random sample of roughly 30,000 users to answer the basic question: Who’s using Weibo?

A few findings:

Unlike Twitter, the majority of Weibo users are male

One fourth of the Chinese microbloggers rlive in major cities such as Guangdong (15.7%), Beijing (7.68%), and Shanghai (4.67%). Tibet has a far higher Weibo penetration than surrounding provinces Xinjiang, Sichuan and Yunnan.

Of the 29,998 accounts sampled, about 57.4% of their statuses were empty. Weibo zombies!