The Bookworm International Literary Festival provides your company with the opportunity to:

- enhance your corporate profile in China

- attract new customers

- promote your products and services

- differentiate yourself from your competitors

Now in its fifth year, the Festival relies on the support of corporate sponsors, foreign embassies/cultural institutions, media, the local Beijing, Suzhou and Chengdu communities and the general public. In order to continue, we need your support more than ever!


In 2008, The Bookworm International Literary Festival recorded attendances of more than 5000. The Festival generally attracts an intellectually curious audience aged between 18 and 50, and evenly split between sexes.

The Bookworm International Literary Festival provides a unique opportunity for sponsors to expand their exposure within China, specifically across the diverse and influential international communities of Beijing, Chengdu and Suzhou.

The Festival attracts participants not only from Beijing, Suzhou and Chengdu but neighbouring cities of Tianjin and Shanghai. As the main English language bookstore in Beijing, we are a destination for passing-through travellers as well as a key resource for the expatriate community. We were recently listed by Lonely Planet as amongst “The World’s Greatest Bookshops.”

Our recent alliance with four international literary festivals, the Word Alliance (Edinburgh, Berlin, Toronto and Melbourne) means our festival and its sponsors will achieve even greater international reach.

Partnership Opportunities

The Festival provides a range of sponsorship packages offering sponsors VIP access and promotional opportunities.


We also welcome in-kind partnerships for a range of products and services. There are many possibilities, so please do not hesitate to contact us if you feel you have something to offer the Festival.

Benefits of The Festival


Our unique position as a bridge between international and Chinese audiences and our increasing programme of bilingual events, provides even greater opportunity for international companies to reach culturally-minded Chinese audience and readers

With each year, the Festival further consolidates its role as coordinator between Chinese writers, translators, publishers and festival directors. This year we’re involved with even more grass-roots creative groups as part of our Footnotes events. Partnering with us will serve sponsors who seek to support and foster the arts, literature, culture and the arts in China.

The Festival supports emerging writers in China to reach a wider audience, working hard to promote literature in translation, from Chinese to English and vice versa. We also endeavor to make the Festival as international as possible and include writers from non-Anglophone countries.

Corporate social responsibility

By supporting The Bookworm International Literary Festival you will benefit by strengthening the goodwill and understanding between the international community in China and your company or organization’s country of origin. The positive outcomes associated with your support include the opportunity to develop new contacts and networks in the region and build new audiences and revenue streams. The positive media you will recoup from the Festival will improve your corporate image both within China and abroad.


This year we launch our Migrant School Outreach programme, bringing acclaimed international and Chinese authors to migrant worker schools in the Beijing area, to promote literacy and reading among less advantaged children.

Carbon Neutral

In 2010, The Bookworm International Literary Festival was the first carbon neutral festival in China. We are committed to furthering our efforts in remaining carbon neutral and improving our - and our community’s - energy awareness.

For more information about becoming a festival sponsor or corporate patron please contact our managing director, Alex Pearson:

  • The Bookworm International Literary Festival 2011

    4-18 March 2011

    We'll be announcing our 2011 programme during our special festival teaser, The Prologue, January 26-29, 2011. Until then, happy reading!

  • Xiong Liang

    Chinese writer and illustrator Xiong Liang shared his insight into creating his magical books for children at our 2010 festival.

  • Louise Welsh and Paul French

    Scottish crime writer Louise Wesh chatting with Paul French about her latest book, Naming the Bones, at our 2010 festival